November 23 | U_Lecture webinar Geo-Entrepreneurship
Wednesday 23 November 2016:
“Geo-Entrepreneurship: Using Location to Enhance Your Competitive Advantage”
Dr Ian Heywood, Condesys Consulting
The importance of geography, or specifically ‘location’, is firmly back on the agenda as a business development opportunity for many companies. Knowing where customers, assets or employees are located has always been important, but with the growth in ‘location aware’ mobile devices, that can monitor location in real time and share this information across social networks, new disruptive business opportunities are possible.
During this webinar Ian will be exploring, why now more than ever, new ‘Startups’ are leading the way in using Geographic Information to add value to their business models. Ian will conclude the webinar by talking about the new UNIGIS module he is working on with the Salzburg team to blend the tools and techniques used by ‘Startups’ with the technical specialisms of Geo-professionals.